Discover more from Mac Budkowski
I’m not a fan of Metaverse, but I’m still bullish on it. 3 reasons why.
1) People always liked to experience how it is to be someone else.
We watch James Bond to feel like a special agent.
We read Lord of The Rings to feel like an ancient wizard, warrior, or elf trying to save the world.
We create anon Twitter accounts to express contrarian ideas and act more bravely.
All these experiences are pleasant because they let us forget about our everyday problems and explore the world from a different POV.
Metaverse will take it to the next level via avatars, digital experiences & anon identities.
2) Many of us already care more about our digital identities than the real ones.
I’d rather look bad in the grocery store than look bad on Instagram.
I’d rather say something embarrassingly stupid to a group of strangers at the party than to my Twitter followers.
I’d rather lose a wallet than access to my Social Media accounts.
On Instagram, people use filters to look better than IRL.
On Twitter, people use time and drafts to sound wittier than IRL.
On Metaverse, people can craft their digital identity from scratch. And feel safe to invest in it because they’ll truly own it.
3) People naturally get hooked to RPG experiences.
We like reaching new levels - doesn’t matter if it’s your XP, Follower count, or new exciting LinkedIn connections.
We like collecting - items (physical & digital), proof of experiences (photos, festival bands, POAPs), and achievements (diplomas & crossed-out things on the bucket list).
Well-designed Metaverse will tap into these tendencies, and further gamify our social interactions beyond likes & followers.
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